{"id":14971,"date":"2015-01-19T16:48:45","date_gmt":"2015-01-19T14:48:45","guid":{"rendered":"https:\/\/reexe.com\/sales-tools\/"},"modified":"2015-01-19T16:48:45","modified_gmt":"2015-01-19T14:48:45","slug":"sales-tools","status":"publish","type":"page","link":"https:\/\/reexe.com\/ru\/sales-tools\/","title":{"rendered":"Sales Tools"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-overflow:visible;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-11778\" src=\"https:\/\/reexe.com\/_wp\/wp-content\/uploads\/2015\/01\/2_Tools-300x300.png\" alt=\"2_Tools\" width=\"300\" height=\"300\" \/><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<h2 id=\"Sales-terms\">Sales terms dictionary ReExe 2015<\/h2>\n<p style=\"text-align: justify;\">\u041a\u0440\u0430\u0442\u044a\u043a \u0440\u0435\u0447\u043d\u0438\u043a \u0441 \u043d\u0430\u0439-\u0447\u0435\u0441\u0442\u043e \u0441\u0440\u0435\u0449\u0430\u043d\u0438\u0442\u0435 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0438 \u0442\u0435\u0440\u043c\u0438\u043d\u0438 \u0432 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u0442\u0430. \u0421\u044a\u0437\u0434\u0430\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0442\u043e\u0437\u0438 \u0440\u0435\u0447\u043d\u0438\u043a \u0441\u0442\u0430\u0440\u0442\u0438\u0440\u0430 \u043f\u0440\u0435\u0437 2007 \u0433\u043e\u0434\u0438\u043d\u0430 \u043f\u043e \u0438\u043d\u0438\u0446\u0438\u0430\u0442\u0438\u0432\u0430 \u043d\u0430 \u0435\u043a\u0438\u043f\u0430 \u043d\u0430 \u0420\u0435\u0435\u043a\u0437\u0435, \u043d\u043e \u043e\u0442 \u043d\u044f\u043a\u043e\u043b\u043a\u043e \u0433\u043e\u0434\u0438\u043d\u0438 \u043d\u0435\u0433\u043e\u0432\u043e\u0442\u043e\u00a0\u043d\u0430\u0434\u0433\u0440\u0430\u0436\u0434\u0430\u043d\u0435\u00a0\u0441\u0435 \u0441\u043b\u0443\u0447\u0432\u0430 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u0435\u043d\u0438\u0435 \u043d\u0430 \u0432\u0441\u0438\u0447\u043a\u0438 \u0412\u0430\u0441, \u043d\u0430\u0448\u0438\u0442\u0435 \u041f\u0440\u0438\u044f\u0442\u0435\u043b\u0438, \u043a\u043e\u0438\u0442\u043e \u043d\u0438 \u0438\u0437\u043f\u0440\u0430\u0449\u0430\u0442\u0435 \u043d\u043e\u0432\u0438 \u0442\u0435\u0440\u043c\u0438\u043d\u0438, \u0430\u0431\u0440\u0435\u0432\u0438\u0430\u0442\u0443\u0440\u0438, \u043a\u0430\u043a\u0442\u043e \u0438 \u0442\u044f\u0445\u043d\u043e\u0442\u043e \u043e\u0431\u044f\u0441\u043d\u0435\u043d\u0438\u0435 \u0438 \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u0435 \u043d\u0430 \u0442\u044f\u0445\u043d\u043e\u0442\u043e \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0432 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u0442\u0430. \u0423\u0431\u0435\u0434\u0435\u043d\u0438 \u0441\u043c\u0435, \u0447\u0435 \u0432\u0441\u0438\u0447\u043a\u0438 \u0417\u0410\u0415\u0414\u041d\u041e \u0432 \u0435\u043a\u0438\u043f \u0449\u0435 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0438\u043c \u0434\u0430 \u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u043c\u0435. \u0410\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u0442\u043e\u0437\u0438 \u0440\u0435\u0447\u043d\u0438\u043a \u0441\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0436\u0434\u0430 \u0434\u043e 2 \u043f\u044a\u0442\u0438 \u0433\u043e\u0434\u0438\u0448\u043d\u043e. \u0417\u0430 \u043d\u0430\u0439-\u0432\u0438\u0441\u043e\u043a\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442, \u0412\u0438 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u0447\u0432\u0430\u043c\u0435 \u0434\u0430 \u0433\u043e\u00a0&#8220;\u0441\u0432\u0430\u043b\u044f\u0442\u0435&#8221; \u0441\u043b\u0435\u0434\u00a0\u043d\u0430\u0447\u0430\u043b\u043e\u0442\u043e \u043d\u0430 \u0432\u0441\u044f\u043a\u043e \u0441\u043b\u0435\u0434\u0432\u0430\u0449\u043e \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u043d\u043e \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0435.<\/p>\n<div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type fusion-animated\" data-animationType=\"slideInLeft\" data-animationDuration=\"0.1\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"http:\/\/reexe.com\/_wp\/wp-content\/uploads\/2015\/01\/Sales-terms-dictionary-ReExe-2015.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u0418\u0437\u0442\u0435\u0433\u043b\u0438 \u0444\u0430\u0439\u043b\u0430<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-11778\" src=\"https:\/\/reexe.com\/_wp\/wp-content\/uploads\/2015\/01\/2_Tools-300x300.png\" alt=\"2_Tools\" width=\"300\" height=\"300\" \/><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<h2 id=\"Category-Management\">Category Management Dictionary ReExe<\/h2>\n<p style=\"text-align: justify;\">\u041f\u043e\u0434\u0440\u043e\u0431\u0435\u043d\u00a0\u0440\u0435\u0447\u043d\u0438\u043a \u0441 \u0442\u044a\u0440\u0433\u043e\u0432\u0441\u043a\u0438 \u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0442\u0435\u0440\u043c\u0438\u043d\u0438 \u043e\u0442 Category Management (\u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043d\u0430 \u041a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438\u0442\u0435). \u0420\u0435\u0447\u043d\u0438\u043a\u044a\u0442 \u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0435\u043d \u043e\u0442 \u043b\u0438\u0447\u043d\u0430\u0442\u0430 \u043a\u043e\u043b\u0435\u043a\u0446\u0438\u044f \u043d\u0430 \u0413\u0435\u043e\u0440\u0433\u0438 \u0422\u043e\u0434\u043e\u0440\u043e\u0432 \u043e\u0442 \u0435\u043a\u0438\u043f\u0430 \u043d\u0430 \u0420\u0435\u0435\u043a\u0437\u0435, \u0441\u044a\u0431\u0438\u0440\u0430\u043d \u0438 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0430\u043d \u0432 \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0435\u043d\u0438\u0435 \u043d\u0430 7 \u0433\u043e\u0434\u0438\u043d\u0438 \u0438 \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d \u0438 \u0434\u043e \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u043e\u0442 \u043d\u0435\u0433\u043e \u0441\u0430\u043c\u0438\u044f. \u0415\u043a\u0438\u043f\u044a\u0442 \u043d\u0430 \u0420\u0435\u0435\u043a\u0437\u0435 \u0449\u0435 \u0431\u044a\u0434\u0435 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u0435\u043d\u00a0\u043d\u0430\u00a0\u0432\u0441\u0438\u0447\u043a\u0438 \u041a\u043e\u043b\u0435\u0433\u0438 \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0442\u0430 \u043d\u0430 \u041c\u044a\u0440\u0447\u0430\u043d\u0434\u0430\u0439\u0437\u0438\u043d\u0433\u0430, \u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u0442\u043e \u043d\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438\u0442\u0435 \u0438 FMCG \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0430\u043a\u043e \u043d\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0430\u0442 \u0417\u0410\u0415\u0414\u041d\u041e \u0434\u0430 \u0433\u043e \u0440\u0430\u0437\u0448\u0438\u0440\u0438\u043c. \u0410\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u0442\u043e\u0437\u0438 \u0440\u0435\u0447\u043d\u0438\u043a \u0441\u0435 \u043f\u0440\u0435\u0434\u0432\u0438\u0436\u0434\u0430 \u0434\u043e 1\u00a0\u043f\u044a\u0442\u0438 \u0433\u043e\u0434\u0438\u0448\u043d\u043e. \u0417\u0430 \u043d\u0430\u0439-\u0432\u0438\u0441\u043e\u043a\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442, \u0412\u0438 \u043f\u0440\u0435\u043f\u043e\u0440\u044a\u0447\u0432\u0430\u043c\u0435 \u0434\u0430 \u0433\u043e\u00a0&#8220;\u0441\u0432\u0430\u043b\u044f\u0442\u0435&#8221; \u0441\u043b\u0435\u0434\u00a0\u043d\u0430\u0447\u0430\u043b\u043e\u0442\u043e \u043d\u0430 \u0432\u0441\u044f\u043a\u0430 \u043d\u043e\u0432\u0430 \u043a\u0430\u043b\u0435\u043d\u0434\u0430\u0440\u043d\u0430 \u0433\u043e\u0434\u0438\u043d\u0430.<\/p>\n<div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type fusion-animated\" data-animationType=\"slideInLeft\" data-animationDuration=\"0.1\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"http:\/\/reexe.com\/_wp\/wp-content\/uploads\/2015\/01\/Category-Management-Dictionary-ReExe-first-part.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u0418\u0437\u0442\u0435\u0433\u043b\u0438 \u0444\u0430\u0439\u043b\u0430<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-11778\" src=\"https:\/\/reexe.com\/_wp\/wp-content\/uploads\/2015\/01\/2_Tools-300x300.png\" alt=\"2_Tools\" width=\"300\" height=\"300\" \/><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<h2 id=\"MRD\">Glossary-index MRD KPIs part 1<\/h2>\n<p style=\"text-align: justify;\">\u0420\u0435\u0447\u043d\u0438\u043a-\u0438\u043d\u0434\u0435\u043a\u0441 (\u0432 \u0441\u043f\u0438\u0441\u044a\u0447\u0435\u043d \u0444\u043e\u0440\u043c\u0430\u0442) \u0441 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 (KPIs &#8211; keep performance indicators) \u0437\u0430 \u0438\u0437\u043c\u0435\u0440\u0432\u0430\u043d\u0435 \u0441\u0442\u0435\u043f\u0435\u043d\u0442\u0430 \u043d\u0430 \u043b\u043e\u044f\u043b\u043d\u043e\u0441\u0442 \u043a\u044a\u043c \u043c\u0430\u0440\u043a\u0430\u0442\u0430. \u0420\u0435\u0447\u043d\u0438\u043a\u044a\u0442 \u0435 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0435\u043d \u043e\u0442 \u0435\u043a\u0438\u043f\u043d\u0438\u0442\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0438 \u043d\u0430 \u0420\u0435\u0435\u043a\u0437\u0435, \u0438\u0437\u043f\u043e\u043b\u0437\u0432\u0430\u043d\u0438 \u043f\u0440\u0438 \u043e\u0441\u044a\u0449\u0435\u0441\u0442\u0432\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0438. \u0415\u043a\u0438\u043f\u044a\u0442 \u043d\u0430 \u0420\u0435\u0435\u043a\u0437\u0435 \u0449\u0435 \u0431\u044a\u0434\u0435 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u0435\u043d\u00a0\u043d\u0430\u00a0\u0432\u0441\u0438\u0447\u043a\u0438 \u041a\u043e\u043b\u0435\u0433\u0438-\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0437\u0438, \u0430\u043a\u043e \u043d\u0438 \u043f\u043e\u043c\u043e\u0433\u043d\u0430\u0442 \u0417\u0410\u0415\u0414\u041d\u041e \u0434\u0430 \u0433\u043e \u0440\u0430\u0437\u0448\u0438\u0440\u0438\u043c. \u0410\u043a\u0442\u0443\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u044f\u0442\u0430 \u043d\u0430 \u0442\u043e\u0437\u0438 \u0440\u0435\u0447\u043d\u0438\u043a \u0441\u0435 \u043f\u0440\u0430\u0432\u0438 \u0434\u043e 1\u00a0\u043f\u044a\u0442\u0438 \u0433\u043e\u0434\u0438\u0448\u043d\u043e. <\/p>\n<div class=\"fusion-alignleft\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type fusion-animated\" data-animationType=\"slideInLeft\" data-animationDuration=\"0.1\" data-animationOffset=\"top-into-view\" target=\"_self\" href=\"http:\/\/reexe.com\/_wp\/wp-content\/uploads\/2015\/07\/Glossary-index-MRD-KPIs-part-1.pdf\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">\u0418\u0437\u0442\u0435\u0433\u043b\u0438 \u0444\u0430\u0439\u043b\u0430<\/span><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"--awb-bg-size:cover;width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-11778\" src=\"https:\/\/reexe.com\/_wp\/wp-content\/uploads\/2015\/01\/2_Tools-300x300.png\" alt=\"2_Tools\" width=\"300\" height=\"300\" \/><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-last\" style=\"--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% ) * 0.66666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\">\n<h2 id=\"\">\u041f\u0440\u0435\u0434\u0441\u0442\u043e\u0438 \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0432\u0430\u043d\u0435<\/h2>\n<p>\u041e\u0447\u0430\u043a\u0432\u0430\u0439\u0442\u0435 \u043d\u043e\u0432\u0438\u0442\u0435 \u043d\u0438 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u043d\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0435\u043d\u0438 \u0437\u0430 \u0412\u0430\u0441, \u043e\u0442 \u0435\u043a\u0438\u043f\u0430 \u043d\u0430 \u0420\u0435\u0435\u043a\u0437\u0435 \u041e\u041e\u0414.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-14971","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/reexe.com\/ru\/wp-json\/wp\/v2\/pages\/14971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reexe.com\/ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reexe.com\/ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reexe.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reexe.com\/ru\/wp-json\/wp\/v2\/comments?post=14971"}],"version-history":[{"count":0,"href":"https:\/\/reexe.com\/ru\/wp-json\/wp\/v2\/pages\/14971\/revisions"}],"wp:attachment":[{"href":"https:\/\/reexe.com\/ru\/wp-json\/wp\/v2\/media?parent=14971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}