ТRADE CONSULTING AND SUPPORTIVE MANAGEMENT
The ReExe team can come useful in the right choice for trade strategy, distributional channel, promo activities, even price and portfolio appearance. We can help you build a successfull stable market share. Most often we face the challenge of solving trade cases related to trade departments, products and our clients’ own clients!
А/ TRADE STRUCTURE
B/ PRODUCT PORTFOLIO
C/ CLIENT NETWORK
D/ TRADE MANAGEMENT
These are the four areas in which ReExe is useful as a trade consultant. As a long-term alternative for these functions, ReExe offers the so-called SUPPORTIVE MANAGEMENT – lont-term trade personal check and consulting on pre-arranged parameters and goals.
Part of the trade cases we solve successfully in cooperation with our clients:
- Distribution – organizing effective coverage
- Trade policy – creating and setting Active Trade Conditions (ATC)
- Price policy – analysing the customer and competition levels and creating a price strategy
- Procedures – automonitoring, autocontroling and security levels for making decision
- Parametrization, standardization and measurement of the effectivenes
- System for agressive promotions with finance analysis of goals and results
- Trade budgets – analysis, planning and managing
- Expence models – projection, creation, control and general management of expences
- Establishment of annual sales plan
- Establishment and insertion of trade reporting
- Functional reorganization of trade structure
- Introduction of criteria for measuring the effectiveness of trade employees
- Building a system of procedures and management of trade processes
- Establishment and introduction of a bonus scheme for the company’s staff
- Building a system for measuring the critical level of execution for trade employees
“ON-FIELD” COACHING / MENTORRING
We work a lot ON THE FIELD. Yes! This is where the rough reality us! This is where questions emerge and right choices are taken! On the field we train trade prospects individually. An expert from ReExe works on the market with a person from your team. The purpose is the employee to gain knowledge and practical skills for functions he/she had not used before.
Before moving to coaching, the level of competence of the particular employee is analyzed and based on it, a program of focus competences to develop is established. In the process of the coaching itself, the trained employee receives constant feedback, which allows the correction of mistakes right away, and most importantly, helps for creating “correct working algorhitms” for his functions. After every coaching session the director/trade manager of the company receives a feedback report for the status of the acquired competence.