Which criteria has to be met in a Market Research?

/Which criteria has to be met in a Market Research?

They are:

  • Snapshot conception –  “snapshot“of the condition of the market for a short period – what happens in 5000 point of sales in 1 week not in 3000 point of sales in 3 months
  • Real-time conception – the information is going to the analyzing team in the moment of its collection without delays
  • Specific KPIs conception – with “specific parameters/indicators” that show specific values
  • Flow-decision conception –  the information helps the decision-making in the process of the research
2015-07-28T17:33:36+03:00November 27th, 2012|0 Comments

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